Hampton U. journalism students introduced to Bloomberg way

By Nyaa Ferary

The Wednesday night interview between Dean Pulley and Matthew Winkler was one of the more extensive productions orchestrated by Scripps Howard School of Journalism and Communications. The auditorium was so filled to capacity, students sat on stairs and along the walls. The lights were low with spotlights just on both men as they reminisced about being colleagues at the Wall Street Journal and how far news writing has come over the years.

There was a great deal of information learned about Matthew Winkler in regards to his career, work ethic, and values. Winkler originally was a reporter for the Wall Street Journal and he believed in the field of business journalism. There was no other newspaper at the time that could compete, said Winkler. But fast-forwarding a few years to a conversation with Michael Bloomberg, his career would take a huge leap in a new direction.

The Bloomberg Company was the motherboard of all data dealing with finance and business. However, this information was not available to the public in a narrative way. Therefore, in 1990 Bloomberg News was created to fill that void. Winkler became editor-in-chief and co-founder of Bloomberg News. When recalling his big break, he said, “Luck begins when preparation meets opportunity.”

Over 25 years, he has watched this branch of the company grow from a staff of four to thousand. Winkler has received over 800 awards for his work and now has the honorary title of editor-in-chief emeritus.

The main take away from the interview was how being prepared and in the right moment at the right time can lead to greater success and opportunities. Winkler’s passion for news and love for business journalism were fostered at a young age.

“If it isn’t true, it isn’t news,” Winkler told the audience. Multiple students asked questions on how Bloomberg News welcomes various social media platforms, and Winkler said, “We are potential weapons.” Furthermore, the true art of journalism can be compromised by the casual culture of social media and should be handled carefully.

Winkler was a strong believer in getting the truth out to the public by following Bloomberg’s“5 Fs” – first word, factual word, fastest word, final word and future word, and with these tools, remaining creditable and successful are guaranteed.

The writer is a student in the Scripps Howard School of Journalism and Communications

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